Just a little review about my organization here. . .
Traditzia, which mean “tradition” in Bulgarian, is a foundation and a gallery. Our mission is to help artisans, some disabled, some in social institutions, some minority, some orphaned and some simply talented, to help themselves. We achieve this by providing craft consultation, art therapy and entrepreneurial advice, helping individuals create marketable products and allowing institutions to become professional businesses. We then sell these handmade items in our gallery. The result is a self-reliant life, a sustainable income, and a sense of fulfillment for these vulnerable groups. Furthermore, our actions aim to preserve the traditions and culture of crafts in Bulgaria. www.traditzia.bg
And when I say crafts, this is no church bazaar. At Traditzia, there’s jewelry that pushes way past Pandora’s. Knick-knacks, decor and toys that remind you of Tallulah Jones. Scarves that would sell on Pearl Street. Stained glass that they would select for Artisan Center display! And pottery that’s pleasing to the eyes and the hands. And to top it all off, it’s for a good cause. My latest tagline for Traditzia is:
Here at Traditzia, every purchase has a purpose. Every stitch has a story.
Traditzia is a progressive organization, too. Ahead of many struggling non-profits, we benefit from a very international board of British, German, Swiss, Croatian and sometimes American members with fresh perspectives. We have hardworking, dedicated employees and a competent director who feel an immense connection to those we help. We’re a favorite among the expat and embassy crowd.
We have seven people on staff, who work in a gallery with a small office, kitchen and “conference room” behind it. Traditzia was the brainchild of Mrs. Arabella Stagg, wife of a former British Ambassador, Richard Stagg. She started Traditzia in 2001 through the British government with funds from Department for International Development (DFID).
What I Do
–Designed advertisement for newsletters, tourist guides and coupon books.
–Coordinated a silent auction with handmade jewelry from our gallery, for the Anglo-American School Valentine’s Day Dinner.
–Met with British Airways, Executive Center, Shell Gas Bulgaria and other corporations with an office in Sofia, pitching potential social responsibility opportunities with Traditzia. It can mean a variety of collaboration, partnership and trades—each with the same outcome: they gain philanthropic recognition and community integration–we gain clientele and sales.
–Sent thank you notes and followed up with the aforementioned companies to build a relationship so they think of us for corporate gifts, holiday décor and gift-buying. (i know, thank you notes don’t seem novel, but networking is somewhat of a new thing at Traditzia)
–Began rewriting Traditzia mission statement and elevator speech for employees to learn, memorize and repeat. (note: no elevator required)
–Begun developing sales training for those that work the floor.
–Designed placards to describe supported social institutions for our project with the Norwegian Embassy, Swiss Embassy– for display at spnosored nights. .
–Followed up with several Peace Corps volunteers who think they have potential handmade products for our gallery, creating a process for this type of inquiry.
–Contacted BTK to inquire about getting voicemail on our telephone.
–Ordered notecards with the Traditzia logo.
–Visited Rojdestvo Christovo Day Center for single mothers to review potential pottery and dolls (made there) to sell in the gallery.
–Attended a grant-writing seminar to learn the roots and complexities of project design
–Facilitated brainstorm for 2006 Traditzia Gallery events.
–Greeted members of U.S. Congress on their private shopping tour, presented Traditzia’s mission, discussed artisan stories and catered to their needs.
–Designed the tags for our Thomas Collection, children’s clothing, handknitted by elderly disabled women from the Rhodope Mountains.
–Helped write a grant to provide entreprenurship skills to minority artisans in the underdeveloped northwest region.
–Beginning application after application for the many grants and funds available.
My projects are really taking shape, now, too. Traditzia seems to welcome my ideas. They’re not bowled over, but I think they’re beginning to see how I can help.
Too, I am spreading project management skills. This is where things become tough.
Here in Bulgaria, there is no half-century long history of business. Instead, there’s a less detailed model. A shorter history of entrepreneurship. No concept of customer service, less projection toward the future and a sometimes surprising lack of urgency. There is less tendency to collaborate, little infrastructure and not a lot of process, either.
All the rich creamy goodness of America, everything which I sometimes embrace and sometimes aghor about our homeland is missing. Bulgaria is a nation on the brink, ever-so-slowly creeping into global view, but they have a few miles to go. And I’m glad I was born in a country (not to mention to those terrific entrepreneurial parents of mine) where I just inherently know a bit about this stuff and can spread it around. So here’s what I’m trying to do:
–Implement a process where there has been no process before. It’s like thrusting red tape at someone. Just sorta falls to the ground in a big sticky heap.
–Create information databases for convenience and records
–Enforce the use of an agenda during meetings
–Develop the “customer is king” philosophy
–Introduce the habituatl use of comprehensive project documents with action items, deadlines and resources
–Convince people the benefits of partnerships and networking for long-term benefits
–Stress people out (I swear, I try with all my might!!!, but the more stressed I get, the calmer they feel. This is obviously an American affliction!!)
–Planning ahead—way ahead in Bulgarian terms. For an event in March, I’d like to start planning now. They prefer to start closer to March. Granted, it gets done, either way, but if we start in March, perhaps not in the calmest or most organized manner. (of course, it’s true that I run around freaking out while the Bulgarians do, in fact, remain calm).
This spring, I will be visiting social institutions, meeting artisans, orphans and disabled individuals and witnessing Traditzia’s impact on these people. This is very exciting! I’m so eager to meet the people we help.
Michael and I are also looking into the following as secondary projects:
–Creating an accurate map and schedule for the public transportation in Sofia.
–Introducing the idea of a book club to Bulgaria.
–Teaching English to a group of Bulgarians at the Sofia library
–Developing a presentation on “How to Give Presentations” to university classes or organizations
–Looking into an Operation Smile project. . .more to come. . .
–Learning what we can do for Anti Trafficking in Persons cause, a devastating issue whereby thousands of girls around the world, statistically 20 or more per hour, are kidnapped (or duped by seemingly loving boyfriends) and then sold as sex slaves.
So that’s what I’m up to for now. It’s not exactly digging for clean drinking water or promoting tupperware to natives (don’t tell me you didn’t at some point picture that 80s commercial or the Airplane! scene) but I like it and I feel good about my work so far in Bulgaria.







